17 Tips on How to Make Money on TikTok in 2025

Key Takeaways

1. TikTok offers many ways to monetize, from the Creator Fund to selling products and affiliate marketing.
2. Building a strong, engaged audience is crucial for earning opportunities.
3. Creators can earn through live gifts, brand partnerships, crowdfunding, and premium content.
4. Having at least 10,000 followers and consistent engagement unlocks more monetization features.
5. Success requires creativity, authenticity, and adapting to TikTok’s evolving trends and tools.

TikTok, the video-sharing social platform, has become a lucrative space for creators seeking to get paid for their content. Gone are the days when it was solely a source of entertainment; it’s now a bustling marketplace where you can turn your creativity into a substantial income stream. Whether you’re a dancer, comedian, educator, or someone with a unique skill, TikTok offers numerous avenues to earn money. This comprehensive guide unveils 17 proven strategies on how to make money on TikTok for beginners in 2025. Continue reading to uncover the secrets.

Can You Make Money on TikTok?

Yes, it’s possible to earn money if you set up your TikTok account and build a massive following and engagement. The platform has evolved into a thriving ecosystem where content creators can get paid for their creativity, engagement, and influence. In the US alone, TikTok has about 80 million monthly active users. The percentage of females is 60 and 40% are male. Indeed, TikTok presents many opportunities for creators to transform their passion into a lucrative endeavor. Whether you’re a budding influencer, an entertainer, or an expert in a particular niche, TikTok offers diverse avenues to monetize your presence on the platform.

17 Ways to Make Money Using TikTok

Certainly, each of the following 17 pathways to make money using TikTok is a unique pathway toward financial success. Exploring these strategies will unravel insights, tactics, and actionable steps to capitalize on your creativity and engage your audience in ways that can potentially turn your TikTok presence into a sustainable source of income. 

This exhaustive and fact-checked guide covers the following TikTok’s money-making tips:

1. Join the TikTok Creator Fund or Creativity Program Beta
2. Use the TikTok Creator Marketplace and partner with influencers
3. Go Live and get virtual video gifts
4. Collect TikTok Tips
5. Become a brand ambassador you trust
6. Participate in Affiliate marketing
7. Sell products using TikTok Shop
8. Create promo videos to sell merch
9. Increase sales with TikTok Ads
10. Create premium paid content
11. Provide consulting for other brands and businesses
12. Create and sell TikTok accounts
13. Register in TikTok Rewards
14. Promote songs and sound effects
15. Watch TikTok in other apps
16. Use Crowdfunding
17. Sign up for Patreon

Now, let’s delve into each tip in detail to understand how to make money on TikTok’s expansive platform using these strategies:

1. Join the TikTok Creator Fund or Creativity Program Beta

People earn money via TikTok’s Creator Fund, a monetization tool created to reward an individual’s dedication and creativity. The Creator Fund serves as recognition for your efforts in crafting exceptional TikTok videos. To be qualified for the fund, you must meet distinct criteria: being 18 years or older, residing in eligible regions like the U.S., UK, Spain, France, Germany, or Italy, maintaining at least 10,000 authentic followers, and hoarding a minimum of 100,000 authentic video views in the last 30 days. You must adhere to TikTok’s Community Guidelines by consistently creating original content that aligns with the platform’s standards.

The allocation of funds is influenced by a number of factors, including video views, engagement metrics, and adherence to TikTok’s guidelines. However, not all videos are considered eligible for fund calculation—pre-acceptance videos, TikTok live (livestreams), duets, or stitches don’t qualify. Estimated funds typically appear in the Creator Fund Dashboard around three days after accruing video views. You can access this dashboard by navigating to your profile settings and then selecting “Creator tools” and “TikTok Creator Fund.” Withdrawals, with a minimum amount of $10, become available 30 days after the end of the month in which the funds were accrued. You can transfer your earnings via PayPal or Zelle, ensuring you meet the minimum withdrawal threshold.

Certainly, joining the Creativity Program Beta or transitioning from the Creator Fund involves specific steps. For existing Creator Fund participants aiming to switch to the Creativity Program Beta, access your TikTok Profile, tap the Menu button (☰), choose Settings, navigate to Creator tools, select Creator Fund, and proceed to join the Creativity Program Beta. Notably, this transition is irreversible.

If you are a new applicant aspiring to apply to the Creativity Program Beta, you must observe a distinct process. Start by opening your TikTok Profile, tap the Menu (☰), access Settings, choose Creator tools, and opt for the Creativity Program. Upon application, expect a notification regarding your application status within 3 days.

2. Use the TikTok Creator Marketplace and Partner with Influencers

The TikTok Creator Marketplace acts as a hub, facilitating collaborations between creators and brands. As a creator, joining this platform opens avenues for engaging in reward-based campaigns. Benefits include direct access to brand collaborations, support for brand campaigns from TikTok, and access to essential collaboration tools. Additionally, the aforementioned tip provides insights on crafting content that resonates with advertisers, empowering you to leverage platform features effectively.

Eligibility is based on specific criteria such as age, follower count, content quality, and engagement metrics. Participation requires a Personal (or creator) account, as Business accounts aren’t currently eligible. The Marketplace Academy for Creators is available for the USA & UK creators, necessitating an application process, with an option to reapply if needed.

Entering the Creator Marketplace involves navigating through Creator Tools to access the platform. Managing your profile is crucial, including completing it thoroughly and setting rates for sponsored videos. Brands can send collaboration invitations directly to you through notifications in the “Creator Monetization” section, email, or SMS. Brands assess your profile, demographics, and engagement metrics to align with their campaign goals.

Effective collaboration entails meticulous coordination on video specifics, encompassing shooting locations, wardrobe requirements, reshoot possibilities, and payment details. Ensuring transparent disclosure of branded content and linking videos to the Marketplace campaign is essential. Uploaded videos undergo review to adhere to TikTok’s guidelines, with notifications provided for approval or any necessary reshoots. Additionally, brand partners hold the final say before videos are published on the platform, ensuring alignment with their brand image and objectives.

3. Go Live and Get Virtual Video Gifts

TikTok offers you two forms of gifting: Video Gifts and LIVE Gifts. Video Gifts, represented by Diamonds, enable you to monetize your engaging content based on viewers’ support. To activate Video Gifts, you access TikTok’s Creator tools, and eligible videos display a gift icon for viewer gifting. However, specific criteria, like having 100,000+ followers, video age, and adherence to guidelines, determine eligibility. Earnings in Diamonds can potentially convert to real money, subject to TikTok’s criteria and registration with payment services. 

Through Video Gifts, TikTok rewards you based on individual videos. This encourages you to invest additional effort in creating high-quality content, prompting viewers to express appreciation for your work. It’s a mutually beneficial arrangement, motivating both you as a content creator and your viewers.

LIVE Gifts, expressed during live-streaming sessions, let viewers interact by sending tokens of appreciation to you as a creator for using the platform. These gifts are visual and real-time acknowledgments within live sessions. Accumulated Diamonds received for quality content and engagement might be eligible for monetary rewards. Viewers aged 18+ can participate by purchasing Coins within the app and using them as currency for gifting during live sessions. 

Business accounts are indeed ineligible to participate. Certain video types, such as Duets, ads, Stitch videos, sponsored content, and those violating community guidelines, are also ineligible to receive Video Gifts. Different Gifts require varying amounts of Coins, which viewers can purchase through the app’s “Recharge” icon. TikTok emphasizes ethical gifting practices, urging creators not to violate community guidelines or offer incentives for gifts, which could result in the suspension of live-streaming privileges.

4. Collect TikTok Tips

Tips on TikTok are a direct means for your audience to express appreciation for your captivating content. This feature fosters a closer bond between you and your viewers, nurturing a positive, supportive atmosphere on the platform.

Enabling Tips on TikTok is a straightforward process. To activate this feature, navigate to your Settings and Privacy section, then proceed to Creator Tools and select Tips. Observe the on-screen pedagogy, which will prompt you to create your account on Stripe, the payment processor used to receive Tips. Stripe approval may take up to 48 hours before you can commence obtaining Tips.

For viewers interested in sending Tips, they can access the “Tips” icon located on your profile page. Upon selection, viewers are able to choose between preset tip amounts of $5, $10, $15, or a custom amount. Additionally, viewers can send a tip anonymously, ensuring their identity remains undisclosed. To complete the transaction, viewers need to input their credit card info & confirm the payment on the summary page.

However, TikTok implements limits and eligibility criteria to ensure safety and fairness. To receive Tips, you must fulfill specific prerequisites: 

• you need to be 18+ years old;
• have a minimum of 100,000 real followers;
• maintain satisfactory standing with the platform Community Guidelines, & be based in eligible countries such as the U.S., France, Italy, Germany, Great Britain, or Spain;
• business or company accounts are ineligible for this feature.

Moreover, viewers aged 18 or older are eligible to send Tips, but TikTok imposes certain limits to protect the community. These include a maximum cap of $100 per transaction, a limit of $500 per view per day, & certainly no more than 100 transactions daily.

5. Become a Brand Ambassador You Trust

If you have built a loyal following, you can collaborate with brands by becoming an ambassador. To earn money on TikTok through brand promotions or partnerships, you can post content that promotes either your own business or third-party brands in exchange for payment or incentives. When creating content to promote brands, products, or services, activating the content disclosure setting is essential. This setting ensures transparency by clearly indicating the commercial nature of the video content and helps maintain trust between TikTok users and advertisers.

You need to comply with TikTok’s Community Guidelines, Terms of Service, & Branded Content Policy (if applicable), along with adhering to all relevant laws and regulations when promoting any brand, product, or service. The content disclosure setting is crucial in this aspect, requiring activation to signify that the video content is commercial, irrespective of whether it promotes your business or represents a third-party brand.

Upon activating the content disclosure setting, you are prompted to label your video content according to its nature. If promoting your brand or business, the video should be labeled as “Promotional Content.” Alternatively, if posting branded content on behalf of another business, you should label the video as a “Paid Partnership.” Importantly, enabling the content disclosure setting doesn’t impact the distribution of the video.

6. Participate in Affiliate Marketing

Affiliate marketing on TikTok offers you the opportunity to earn by promoting products relevant to your audience. To succeed, ensure these affiliate offers align with your viewers’ interests. Choose products matching their demographics; for instance, if your audience leans towards fashion or technology, those products are more appealing than unrelated items.

Before engaging in affiliate marketing, building a sizable TikTok audience is crucial for you. Create engaging content resonating with your audience, leveraging trends, hashtags, and captivating captions. Wait until you have a substantial following before diving into affiliate marketing strategies to make a more significant impact.

Seamlessly integrate affiliate products into your TikTok content to avoid appearing overly promotional. Generation Z dislikes traditional ads; hence, blending products naturally into videos is essential.

Employ methods like including bio links to purchase sites, using tools for enhanced social commerce, guiding viewers to other social media platforms, sharing affiliate-provided coupon codes, and mentioning dedicated URLs in videos to lead viewers to specific purchase links or landing pages.

7. Sell Products Using TikTok Shop

The TikTok Shop presents a multifaceted platform catering to various user types seeking monetization avenues on TikTok. For sellers, the platform offers four native methods to directly showcase and sell products within the app. These methods include live shopping, shoppable videos, product showcases, and a dedicated shop tab, enhancing the likelihood of conversions through an all-in-app shopping experience. Sellers can leverage campaign access, promotion tools, creator collaborations, and detailed performance analytics to optimize their sales strategies.

Creators benefit from a seamless integration of products into their content, enabling direct in-app selling and performance tracking. They can earn affiliate commissions from promoted products and engage in brand partnerships and campaigns for sustained commercial collaborations. Partners engaging with the TikTok Shop unlock collaboration opportunities with new brands and creators. The platform provides dedicated training and support for growth and allows partners to unlock earning potential through rewards, incentives, and commissions.

Moreover, the TikTok Shop’s Affiliate Program streamlines partnerships between creators and sellers, fostering seamless collaborations through the creator marketplace. This program empowers creators to promote products to their audience, earning commissions while gaining access to a diverse array of products to endorse.

8. Create Promo Videos to Sell Merch

You have an amazing opportunity to get proceeds by offering your fans a range of delightful merchandise. This involves presenting a variety of items like cozy apparel, charming housewares, vibrant stickers, and niche products that resonate with your content and your audience’s interests. You can easily create and sell these items through print-on-demand services, add your personal touch with a DIY approach, or collaborate with existing brands for uniquely crafted collections.

Set up a TikTok shop or integrate with your e-commerce platform like Shopify, introduce your merchandise through engaging videos and limited-time offerings, captivate your audience with unboxing experiences or live-streaming sessions, and utilize your bio link and other social platforms to showcase your merchandise. By offering a diverse range of merchandise and engaging authentically, you’ll be able to turn your TikTok presence into a sweet opportunity to generate income.

9. Increase Sales with TikTok Ads

To monetize, consider utilizing TikTok Ads as a powerful tool. One approach involves leveraging In-Feed Image Ads, which allow you to showcase your products or services directly within users’ feeds. These visually engaging ads can help capture attention and drive traffic back to your website, e-commerce store, or dedicated TikTok Shopping tab. Additionally, employing TopView Ads, which are full-screen takeovers, presents an opportunity to boost your TikTok following significantly. Through these ads, you can attract a larger audience and potentially convert this increased visibility into sales or conversions, thus enabling you to make money directly on the platform.

10. Create Premium Paid Content

TikTok's new “Series” feature allows you to monetize by offering exclusive content for a price. To be eligible, meeting specific criteria is a must: be 18+, maintain an active public account (garner at least 1,000 views in the last 30 days) with original content, and have a clean record per TikTok’s guidelines.

After creating your Series, it undergoes review and, upon approval, can be promoted within your videos and purchased by viewers via direct links. High-quality videos are essential, requiring stable shooting, suitable backgrounds, editing finesse, and good sound quality. Using trending yet relevant sounds from TikTok’s Commercial Music Library is recommended, ensuring the music is available for commercial use. An engaging introductory video serves as a teaser for the Series. You can price their Series appropriately, considering consumer comfort levels, with TikTok suggesting a price of around $9 for long-form, exclusive content.

11. Provide Consulting for Other Brands and Businesses

Providing consulting services on TikTok for brands and businesses involves leveraging your expertise in creating engaging content on the platform. This expertise becomes a valuable asset as businesses seek guidance to enhance their TikTok presence. Collaborating with brands offers opportunities to promote their services and products through your TikTok content, expanding their audience. Additionally, advising on content strategies, editing techniques, and themes helps brands effectively navigate TikTok’s dynamic landscape.

Your understanding of TikTok’s audience demographics and behaviors becomes instrumental in tailoring content for businesses to resonate with the platform’s users. This knowledge positions you as a sought-after resource, allowing you to monetize your influence. Through consulting, collaborations, and sponsored content, you can transform your TikTok presence into a revenue stream while building a reputation as a TikTok expert within the industry while networking.

12. Create and Sell TikTok Accounts

Creating and selling TikTok accounts involves cultivating a profile with a substantial following and transferring ownership to another user or brand. While this method may seem super lucrative, TikTok’s terms of service don’t support such transactions officially, posing risks of account suspension or penalties if detected. To make an account salable, you must grow a sizable follower base through engaging content and genuine interactions. Higher engagement metrics, such as followers, how many views you get, likes, and comments, increase an account’s appeal to potential buyers.Account sales typically occur outside TikTok’s platform, involving a direct transaction between you (seller) and the interested buyer.

13. Register in TikTok Rewards

As a TikTok user, you can earn TikTok Rewards through the platform’s referral program. By inviting new users, you can start earning rewards when they create profiles using your invitation codes or engage in specific video tasks. These rewards are redeemable for cash, coupons, or mobile top-ups, offering various options based on your country of residence. To withdraw your earnings hassle-free, you need to link e-payment channels such as your bank account or PayPal to TikTok to your TikTok account.

Different regions on TikTok have distinct thresholds and limitations for cash withdrawals. For instance, in Thailand, the thresholds are set at 10 THB, 30 THB, 60 THB, & 100 THB. Users can withdraw specific amounts within these limits. Once reaching 100 THB, the entire sum can be withdrawn. Check your local TikTok app for details in your country. Generally, there is no earning limit, but in certain regions like Egypt, Morocco, and Pakistan, there’s a daily invite cap of 100. Rewards typically do not expire; however, in Indonesia & Thailand, they lapse after 30 days of inactivity.

14. Promote Songs and Sound Effects

If you are a musician, you can leverage TikTok’s vast audience by featuring song snippets in engaging content, potentially boosting streams and sales. Crafting trendy sound effects and licensing them for use in viral videos is another revenue stream. Collaborating with influencers amplifies exposure, while TikTok’s features like TikTok Sounds and challenges aid in promotion. Licensing music for ads or sponsored content further adds to potential earnings, making TikTok a versatile platform for monetizing music and sound creations.

You can also receive income on TikTok without showing your face by crafting engaging videos that showcase talents, skills, animations, DIY tutorials, voiceovers, hands-on demonstrations, or visually captivating content that doesn’t require revealing your face. Additionally, you can explore niches like behind-the-scenes storytelling, allowing you to monetize your TikTok presence without necessarily featuring your face prominently.

15. Watch TikTok in Other Apps

Discovering apps that compensate you for watching videos can be an exciting way to earn extra money while indulging in your favorite TikTok content. Two well-known apps in this domain are Swagbucks and InboxDollars, each offering the opportunity to earn rewards by engaging with TikTok videos.

These apps function as advertising platforms, allowing businesses to display ads to a broader audience. As a user, you get paid for watching these ads, typically short video clips.

16. Use Crowdfunding

This involves leveraging platforms that enable individuals or creators to raise funds from a community or audience to support your projects or endeavors. As a TikTok creator, you can utilize crowdfunding platforms like Kickstarter, Patreon, GoFundMe, or other similar platforms to gather financial support for content creation, innovative projects, or specific initiatives. By engaging your TikTok audience and showcasing your ideas or plans, you can encourage followers to contribute financially, either to develop new quality content series, purchase the needed equipment, support a cause, or any other creative venture.

17. Sign Up for Patreon

Patreon is a platform where you can connect with your fans and offer exclusive content or perks in exchange for financial support. By setting up a Patreon account and promoting it on your TikTok profile, you can invite your followers to become patrons and support your content creation endeavors. Patrons can subscribe to different tiers offering exclusive content, behind-the-scenes access, personalized shoutouts, or other perks, providing a consistent source of income while engaging with your dedicated audience on TikTok.

How Many TikTok Followers Do You Need to Make Money?

As a TikTok content creator having 1,000 or more followers, you can earn through live-streaming and receiving virtual “gifts.” Yet, to access several of TikTok’s monetization tools, you must meet some specific criteria, including at least 100,000 video views within the preceding 30 days and 10,000 followers. 

How Much Money Do TikTokers Make?

TikTok creators’ earnings either per month or year vary widely based on factors like follower count, engagement rate, and content type. Famous creators with millions of followers can earn thousands to tens of thousands of dollars per post (sponsored content) or brand collaboration, while smaller creators may earn less. Income sources include sponsored content, brand deals, ad revenue sharing, live gifts, merchandise sales, and other external partnerships, but specific earnings are not publicly disclosed by TikTok.

Start Making Money Today!

Conclusively, TikTok stands as a lucrative platform, offering multiple pathways for creators to get proceeds for their content. This comprehensive guide highlights 17 diverse strategies any person can use to earn a lot of money on TikTok. Each avenue demands dedication, authenticity, and a deep understanding of audience dynamics. Adapting to TikTok’s evolving landscape and consistently delivering engaging, value-driven content is crucial. While the platform holds immense potential for income generation, ethical engagement and a focus on audience satisfaction remain fundamental to successfully transforming creativity into a sustainable source of revenue.